sure, avid pro - its around $15,000 for a commercial copy, or downlaod a cheap copy from the interweby
Gone are the days of only being able to experience a location through still photography, the new wave is in virtual tours. Virtual tours today consist of cutting-edge technology that usually requires a computer expert and a professional photographer to capture this high quality panoramic experience. The first virtual tour was created in 1994, and since then the popularity of this technology has continued to grow as well as entice new clients and customers worldwide.
Virtual tours are created by the use of specialized software and camera equipment that create a 360 degree view of a location. Some tours may even include the addition of innovative multimedia effects such as narration, music, full screen capability, zoom feature, incorporated map, hotspots, and the list goes on. Virtual tours have been broadly used in the real estate business. As a matter of fact, more and more real estate owners and agents make it a point to include virtual tours of their property on their websites to magnetize potential buyers.
From the customers perspective, it is very useful to be able to view the property with a virtual tour because it shows them views and angles of each room that they just would not have been able to see from a still photo. With a virtual tour, the prospective buyer will get the experience and feeling of actually being inside the home without having to be physically present. This is another reason that this specific marketing tool is so great in targeting out of state customers. Amazing isn’t it? Virtual tours have opened doors to more sales and improved marketability for many industries. Schools and Universities have also found use in incorporating virtual tours into their websites. With this technology, the parents and students are able to tour and visit the campus and other facilities available before they ever arrive. This is obviously a great convenience for out of state students.
Industries and businesses turn to virtual tours to improve their market sales and indeed, it has proven to be an effective tool. Business owners acknowledge that over time, incorporating virtual tours into their websites have improved their search engine rankings as well as website traffic. This is probably due to the navigating features that virtual tours offer. Many use it for showing integrated floor plans and angles of a room or location. Some even display full virtual tours of their offices or spaces for rent or sale.
There are several companies that specialize in virtual tour production on the internet. However, choosing the right company should be your top priority. Find a company that is reliable, professional, and has acceptable rates. Regal 360 is one of the most trusted virtual tour providers out there and you can surely rely on them for your needs. They only use the best photo equipment and the latest computer software available in this field, and they are well known for producing a very high quality product with the addition of many multimedia features. Whether you are the owner of a home, retail store, restaurant, hotel, theater, or school, Regal 360 can customize a virtual tour package to perfectly meet your needs.
Premiere Virtual Tour provider. Increase sales and generate traffic with cutting edge virtual tour technology. Visit http://www.regal360.com for details.
Cinematography Tricks : By Indian Cinematographer Rajeev Jain ICS WICA
In the article Camera Tricks, we looked at warming and cooling your image to gain a desired result. Rajiv Jain discusses softening or diffusing your image and a few other special effects that you may like to try. For most of these, it will be necessary for you to have a camera that allows you to perform manual white balance, manual irising, and manual shutter speed adjustments. With some of these ideas, the automatic functions will "automatically" overcome the effect you are trying for. If you are an avid moviegoer, you've probably noticed that the psychology of the movie is not only in the script and the music, but the quality of the picture as well. In simplest terms, a picture slightly reddish and/or yellowish tends to give the viewer a warm, friendly, emotional feeling and a picture with a slight bluish cast tends to give the viewer a cold, heartless, emotionless feeling. In many drama type films, the use of warm footage with cold footage helps the viewer distinguish between the hero and the villain. In this article, Rajiv Jain explains colour temperature and how to achieve this quality in your video.
To begin to understand the techniques, you need to know a bit about colour temperatures. Basically, all film and video equipment are made to operate in 2 types of colour environments or temperatures. The light source you choose determines the colour temperature. The first is incandescent lights and tungsten lights which are rated for 3000 degrees Kelvin to about 3400 degrees Kelvin. These lights are the lights typically found indoors. Secondly, in the outdoors we generally choose the sunshine for our light source and it typically is rated at around 5000+ degrees Kelvin on a sunny day to over 9000 degrees Kelvin on an overcast day. This may help to explain why some still photographs shot indoors without a flash look so yellowish. The film you are using is probably outdoor film (rated at 5500 degrees Kelvin) but shot using an incandescent light source yielding 3000 degree Kelvin light. The colour temperatures are too far apart for the image to appear "correct". I've written several other articles about colour temperature in past issues. You may want to review them or contact a filter or lighting gel manufacture for more information.
Today, we have many ways of warming and cooling the image in both film and video. Here are a few techniques that may be helpful depending on your budget and shooting style. To simplify matters we'll concentrate on video techniques, although some of these will work equally well in film if you understand the film's rated colour temperature.
TO WARM A PICTURE:
The easiest way to warm a picture is to simply add some degree of a Coral filter, a degree of an 85 filter, or any number of similar filters like LL-D's, or 812's to your lens and shoot. Filters are made in varying degrees depending on the intensity of colour you desire.
For instance, Corals are made in various intensities of the Coral colour with the number 4 Coral being similar to an 85-correction filter. 85 filters are made in 1/4, 1/2 and full depending on the intensity. If you'd like to have a very, very warm picture then you might choose a full 85 or a #4 Coral. If you'd like a slightly warm picture then you might choose a #1 or #2 Coral or a 1/4 or 1/2 -85 filter. Filters are a fine way of adjusting colour but they are costly and I wouldn't suggest you make a large purchase until you experiment.
Following are several less expensive ways:
Add various shades of colour temperature orange (CTO) gel to your lights.
Use a CTO gel as a filter. Cut a piece to the size of your lens and shoot through it. You must be very careful with this one because lighting gel isn't optically clear and will distort your image slightly. But it is a cheap way of achieving the goal and the distortion may enhance your effect. For this to be affective, you must white balance before you add the filter. If you white balance after you add the filter then your camera will compensate for the filter and the image will no longer look warm.
Paint a white card a light shade of blue and white balance. Your camera will compensate for the blue and make your overall picture yellowish. The blue you choose should be similar in hue to a CTB gel. (Now several companies have developed white balance cards with a light blue tint that will do the same) And now covering a white card with a 1/8, or 1/4 CTB gel and white balance.
Put your lights on a dimmer and dim them down to less than 80%. Incandescent and tungsten lights turn yellow when they are dimmed.
Many non-linear editors have colour correction functions built in or as add-on software. Check with your editor before you decide to do this one. This process may take a great deal of time to do.
TO COOL A PICTURE
Basically, you want to do the reverse of warming a picture. You can add a degree of an 80 filter, which is a blue correction filter. Again, this is a great way to achieve the effect but it can be costly.
Add various shades of colour temperature blue (CTB) gel to your lights.
Use a CTB gel as a filter. Cut a piece to the size of your lens and shoot through it. You must be very careful with this one because lighting gel isn't optically clear and will distort your image slightly. But it is a cheap way of achieving the goal and the distortion may enhance your effect. For this to be affective, you must white balance before you add the filter. If you white balance after you add the filter then your camera will compensate for the filter and the image will no longer look cool.
Paint a white card a light shade of yellow and white balance. Your camera will compensate for the yellow and make your overall picture bluish. The yellow you choose should be similar in hue to a CTO gel.
Again, Don Warren suggested covering a white card with a 1/8, or 1/4 CTO gel and white balance.
Many non-linear editors have colour correction functions built in or as add-on software. Check with your editor before you decide to do this one. Sometimes this process takes a great deal of time to do.
WORKING WITH FLUORESCENTS
In our world, there are two types of fluorescent lights. Colour-corrected fluorescent and everything else. Several professional film and video lighting companies make excellent fluorescent light products, colour corrected to give you either a 3200 degree Kelvin light or a 5000 degree Kelvin light. If you are lucky enough to work with these then do so and use the procedures I explained above.
Many times though, you'll find yourself in an office building lit by hundreds of fluorescent lights. These lights and the ones found in many homes are not colour-corrected for film and video and will usually yield a poor image on your final product. Many times the image will either be greenish or colourless. I dislike shooting under fluorescent lights because it tends to make people look as if they are dead. Their skin is pasty and drab. If you must use them, there is a way to correct for this and bring back some of the colour. As normal you will need to white balance your video camera then add a slight amount of a warming colour to the lens. I'm partial to using an 812 filter to enhance skin colour. Again, filters can be a bit pricey; another way to do this would be to use a 1/4 CTO gel as a filter. Remember that you have to choose a clean, new piece of the gel and you'll probably distort the image slightly. This is one area where a colour monitor would come in handy.
These tricks are easy and effective, if you are careful. Some of them are debatable and some downright cheap. My mantra has always been to do whatever necessary to get the desired effect without sacrificing the image. With these ideas and the ones you'll discover you should be able to inexpensively do the work that needs to be done.
First lets take a look at softening or diffusing your image. For years, professional portrait still photographers and professional motion picture camera operators have known and understood something many video professionals don't. Some people look much better and the psychology of the picture is enhanced with various degrees of softening or diffusion. For instance; if you are shooting an elderly CEO or if you are shooting most women, the talent's image can be enhanced with diffusion. Diffusion tends to help soften and hide the wrinkles and blemishes your talent may find unpleasant. Diffusion also helps to promote the psychology of your work by giving the viewer a feeling of pleasantness and beauty. You can easily see this for yourself by setting up an experiment using any of the suggestions below. With a middle aged or older talent carefully light the subject with a key light and fill. Shoot for a minute or two without any diffusion then shoot with diffusion and edit the two scenes together so that you can see each scene alternately. Another way might be to use two similar cameras and two monitors, one camera without diffusion and one with. Compare the two.
With any of the effects I've mentioned in these articles, it's important that you be able to control the amount of the effect. A little bit goes a long way. Experiment, to find out for yourself.
Along with diffusion, the colour of the material you choose will also lend to the effect. For instance; choosing a white material will tend to diffuse and raise your black level. If you choose a black material, then you will get diffusion with little to no change in the blacks. Again, experiment and see for yourself. Check to see if your iris setting changed, check the picture to see if your blacks look black, check to see if you see a flaring of the highlights of your image. All of these things can be useful or un-useful depending on the situation. The overall "feel" of your production should determine which suggestion you use.
Carefully remove your video lens and secure a single layer of panty hose to the back of the lens. You cannot put panty hose on the front of the lens because you will probably see the hosiery. I've tried black panty hose with great success. Other colours you might want to try are white and peach. Peach is similar to skin tones and help to colour the overall picture to make the subject more pleasing. If you are looking for that once-in-a-lifetime effect then go with some of the wilder panty hose colours available on the market. By the way, many professional motion picture Directors of Photography prefer Fogal 110 Noblesse –210 Noir panty hose If you don't want to spend over $40 for a pair then by the cheap stuff at your grocer. None of your viewers nor most DP's will be able to tell the difference.
Using a clear piece of plate glass about the size of a filter, spray paint it any colour you want. This gets a bit messy and you have to do it where there isn't a breeze. Lay the glass flat on the floor and spray the paint up in the air directly above the glass then move the paint can as the mist lightly falls to the ground. Some of it will fall to the glass. Repeat this until you are satisfied. Because it is paint mist, it should dry rapidly allowing you to test it on your camera. Do several of these in different densities to give you options on your next shoot. As with the panty hose, you may want to experiment with different colours.
This one I dislike, but it may give you the desired effect. You can actually reduce the enhancement on many professional video cameras. The reason I dislike this is that you can never repeat the effect exactly and you may never get the electronic control back to its factory setting. If you decide to do this, I strongly advise that you consult a qualified video engineer before proceeding. Some of the more expensive professional cameras have menus and remote boxes that allow you more control. I still tend to shy away from this and prefer the panty hose and filter route instead.
Many non-linear editors have software functions built in that will soften your picture. This process usually takes considerable time but will give you the right amount of diffusion for your whole project. Experiment, before you decide this route.
While all these will give you similar results, each has important characteristics that the others don't. Over time, you should try all of these in a controlled environment, then experiment again on different shoots. You'll quickly learn which you prefer.
Other interesting effects. Here is a couple of tools you might find useful. Along with these, you need to also familiarize yourself with post-production software that will also give you interesting effects.
One thing film cameras have over video cameras is a limited depth-of-field. I find a limited depth-of-field very useful. When I shoot something I want the viewer to give all their attention to the talent or object of most importance. To do this, I sometimes concentrate the brightest light to that subject, I frame the subject to make it most important, and I make it the subject with the sharpest focus. Going back to Video 101, depth-of field and the iris opening are indirectly proportional. As the iris gets larger (moves to the smaller numbers) the depth-of-field (DOF) gets smaller. I force my iris to 1.4, 2 or 2.8 to give me the limited DOF by:
Reducing the amount of overall light in the picture – but this tends to make your image look muddy.
Use neutral density (ND) filters which reduces the amount of light coming into the lens. I have 0.3 ND, 0.6 ND and 1.2 ND filters to do this. These three are equivalent to a 1 stop, 2 stop and 4 stop reduction in the amount of light. The solution is a good one but to do it effectively you'll have to spend several hundred dollars.
Increase the shutter speed of the camera. This requires the iris to open to allow more light.
On newer professional cameras you can set the GAIN switch to give you –3dB and –6dB gain. Negative gain is the same as using ND filters without the expense.
I prefer using negative gain and ND filters over shutter speed adjustments because I find the strobe effect of a large shutter speed distasteful. But in a pinch, I'll do whatever necessary to get the job done. If you are careful, you may substitute ND lighting gel for the ND filters to obtain a similar effect. Remember though, lighting gels are not optically clear and may cause distortion to your image. You'll need a good colour monitor close by.
I've always loved the mirage effect when you shoot in the desert. The heat waves coming off the road or hot desert floor really look neat. I found that you can mimic this by holding a Sterno in front of and under your lens. The heat rising off the Sterno will mimic the heat waves of the desert. Be careful not to heat up your lens or camera with the Sterno.
These tricks are easy and effective, if you are careful. Some of them are debatable and some downright cheap. My mantra has always been to do whatever necessary to get the desired effect without sacrificing the image. With these ideas and the ones you discover you should be able to inexpensively do the work that needs to be done.
Jude Ibinge is co-editor of Senses of Cinema's Special Issue, film reviewer for The Melbourne Times and ABC Radio, 774 Melbourne, and a freelance writer on film.
I am looking for one that is free, and I can upload my pictures on in front of the green screen, and change the backgrounds, Thanks!
the new adobe movie software or the mac version
