Photography Editing Software

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Photography studio software - What to look for

If you're a professional photographer, finding the right tools and resources to help you run your business and do your job better can make the difference between loving your work and viewing it as merely a means to an end (that is, a way to pay your mortgage). There are lots of great photography software tools out there for editing and managing electronic photographs, but there aren't nearly as many photography studio software products.

This type of software helps you automate all the areas related to running a well-oiled photography business, and there are many. If you like most professionals who put out their shingle, you are probably very accomplished and experienced as a photographer, but you might not be as experienced as a business owner. In fact, many professionals find taking care of the business details fairly tedious and tiresome, and photography studio management software can help remove at least some of the effort and hassle from dealing with everyday business details.

A good piece of photography studio software should enable you to easily manage all your leads and contact in one convenient place. However, it should be more than a simple address book (because those you can get anywhere). Instead, it should give you the ability to store contact information; classify or categorize leads (hot, lukewarm, etc.); schedule follow-ups; attach notes to a lead/contact; and generally automate the entire lead process.

In addition, the best photography studio management software will enable you to keep your entire schedule, including appointments, meetings, due dates, etc. The great thing about an electronic schedule attached to this kind of software is that you can easily link appointments and meetings to particular contacts/leads/clients as well as tasks and notes.

Another excellent feature carried by top photography studio software systems is a proposal, billing and finance tool. As you well know, there's a process for landing a client. First you get in touch, then you pitch them, then you create a proposal, then you land them, and finally the work starts (although that already sounds like a lot of work). A superior piece of software will give you the ability to create templates for your pricing and packages so that you don't have to enter it in every time you create an estimate/proposal; a proposal builder that has line items for customization; a contract that can be electronically signed; a way to turn estimates into invoices as well as create invoices on the fly; and a finance/accounting area for tracking all the income and expense that go in and out of your business.

Finally, a great photo software system lets you manage each and every client project so that all your details are collected in one place. Project management tools like BaseCamp are excellent for keeping track of all your project and shoot details, but when such tools are integrated into a system designed especially for photographers, this can add so much more to your business and streamline your operations. For example, a good set of project management tools includes to do lists; task managers; file or document storage; and even collaboration tools (like having tools where you and your clients can collaborate online and exchange ideas).

About the Author

J. Kear is a writer and events industry veteran who has helped create online software products for the events industry. He has written previously about photography studio management software as well as reviews about software for other event industry professionals like wedding planners, DJs and florists.

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photography editing software5
photography editing software5