New Olympus cameras will give life to creative visions
Olympus launches three new compact cameras PEN, designed to help those who seek inspiration to capture unique views and share stories and videos with brilliant images in high definition (HD).
The family of the Olympus PEN combines the portability of a simple camera with features found in cameras or camcorders to offer a bulky incredible image quality and speed.
The new cameras have new line image sensor Live MOS 12.3-megapixel image processor TruePic ™ VI, ISO 12800, redesigned autofocus system, full HD 1080i video recording with audio in Dolby Digital, user interfaces brand new and still a lot of artistic filters and integrated resources of creativity.
These simple cameras offer advanced features without the complexity of the cameras, single lens reflex (DSLR).
In addition to such shared resources, each new model offers unique features:
PEN E-P3: The main line camera Olympus PEN, has classic design, all metal and with the fastest autofocus in the world. Its portability allows you to travel the world and maintain the DSLR image quality and control that experienced photographers looking for. The camera has a touchscreen OLED high brightness, high resolution with 614,000 pixels for simple navigation and control the camera with the touch of a finger.
PEN E-PL3: This powerful camera is perfect for photographers who want memories recorded with professional image quality. This versatile model includes creative technologies and easy to use - the size of a handheld camera, but with the versatility of interchangeable lenses. With an LCD screen tilted three inches, the camera can be raised above the crowd to capture images of a graduation, bend over easily to the height of a baby who is just getting started or even reach the ground level to achieve a photograph of the pet's family.
PEN E-P1: The smallest and lightest of the Olympus PEN is available in six colors (purple, pink, brown, white, silver and black) and features a new user interface and simplified, and a simplified structure buttons . With its small size and portability, it is ideal to record the fun and spontaneous moments of life.
Superior Image Quality
A large Live MOS image sensor 12.3 megapixel images to create the best quality. The user can take good pictures in low light thanks to the integrated flash camera Olympus PEN E-P3 and the external flash that accompanies the cameras E-PL3 and E-PM1. Each camera is equipped with an AF illuminator and ISO up to 12,800.
To improve the colors and speed, the Olympus PEN E-P3 offers the new image processing engine TruePic VI. The photos and HD videos are very clear on behalf of three modes of the camera's image stabilization system and the award-winning Olympus Dust Reduction.
FAST even faster AF
New cameras from Olympus PEN use a variety of resources to achieve a similar speed to the Olympus DSLR E-5 professional. The focus and take photographs will be much faster with the new Live MOS Image Sensor 12.3-megapixel image processor TruePic VI and new auto focus system with sensor technology acceleration frequency (FAST).
The FAST tracking AF system offers 35 individual focus points spread throughout most of the sensor, allowing a precise focus on small objects in any area of the frame.
3x3 selectable groups of 35 points in the area are especially useful for photographing active objects. The response time faster shutter ensures that the user will never miss a shot, even in the most difficult to photograph.
Creative Freedom
A series of cameras Olympus PEN offers a new level of creative freedom for the shooting experience, with experimentation and instant gratification. The new series PEN have full HD 1080 60i video. Pressing the HD video, the user instantly start shooting in AVCHD or AVI with uncompressed CD quality.
The resources of creativity of the camera as the Artistic filters, multiple exposure, aspect ratio and in-camera editing allows photographers to capture the world as they see it.
Filters of artist images and videos of the Olympus PEN. They are integrated into the camera, helping to achieve dramatic results without the need for a PC or editing software. All filters can be applied both in photos and videos in HD.
Olympus PEN The family offers several ways to capture artistic visions. According to the model, you can apply more than 10 artistic filters, as Diorama, Pop Art, Soft Focus, Pale Light & Color, Light Tone, Grainy Film, Pin Hole, Cross Process, and Gentle Sepia Tone Dramatic.
The user also can change the images to the mix and combine filters to achieve a creative vision or apply effects, including new effects and Star Light Edge White to frame your photos the way you want.
These cameras Olympus PEN add a new dimension to your photos, recording dynamic 3D images in any situation, from macro to landscape. Simply select the Photo Mode 3D, release the shutter and turn the camera slightly to automatically record a second image from a slightly different perspective. The 3D data are processed in the camera, generating a MPO, the universal 3D format for viewing on televisions or laptops 3D.
New interfaces, menu structures and location of buttons
Olympus PEN The three include a 3-inch screen with high resolution. Check the E-P3 is easier with its 3-inch OLED touchscreen and 614,000 pixels, which consumes less energy than a traditional LCD screen.
The screen offers a wide viewing angle of 176 ° and is bright enough to view images even in bright light of midday. The touchscreen makes it easy and convenient intuitive browsing of new menus and graphical user interface.
Skip the photos of a day is easy with the ability to scroll the screen as well as increase them at the touch of a finger.
E-PL3 has a 3 inch LCD screen 460,000 pixels and offers flexibility to capture moments from various angles. The E-P1 has a 3 inch screen and 460,000 pixels.
The three new cameras feature a graphical user interface. The source and graphics used in the menus offer greater visibility and quality with elegant graphical menus that are appealing and easy to use.
E-P3 has a display and a rotating sub-dial at the back of the camera. With your thumb, the photographer can set the aperture and exposure time instantly, without having to navigate between menu selections.
People who prefer to customize the camera settings will benefit from three customizable buttons that can be configured with the user's favorite features.
All cameras are compatible with Olympus PEN SDHC memory cards, and SDXC UHS-1 for greater speed and capacity, and also work with Eye-Fi cards to upload snapshots.
New lenses and accessories for any photographic challenge
Olympus also announced several new lenses compatible with Pictures & Movies (MSC) with high speed, silent autofocus and video capture in high definition (HD).
The new accessories include cables and optional external flash FL-300R series to complement the PEN and expand the horizons of any creative photographer.
The family PEN Olympus Micro Four Thirds lenses already offers eight fully compatible with Micro Four Thirds. The legendary set of 27 high quality lenses of the Olympus Zuiko Digital Four Thirds ®, OM-series lenses and other manufacturers can be used with the Olympus PEN with optional adapters.
Each comes with a new PEN redesigned M. zoom lens ZUIKO DIGITAL 14-42mm II R II R f3.5/5.6 (28mm-84mm equivalent) lens or the ZUIKO DIGITAL 17mm f2.8 M.. Designed with compatibility Movies and Photos (MSC), takes advantage of nearly silent operation allowing you to record HD movies in stereo with an amazing clarity.
M. Lens Zuiko Digital ED f2.0 12m: This high-speed lens, focus distance and wide angle is only ideal for shooting everything from landscapes in low light conditions until spontaneous outdoor scenes and difficult to photograph. The lens features a sleek metal and a focus ring that allows photographers to focus with a distance indicator.
M. Lens Zuiko Digital ED 45mm f1.8: This portrait lens focus distance of only has a small depth of field that offers effects of background blur, which are not possible with the previous lenses. The mechanism MSC is great to accompany a child or pet in motion, and provides a focusing mechanism for quick and silent films and photographs.
FL-300R Compact Flash: The flash works with three cameras PEN as a flare and flash as a wireless remote flash with enough power for most shooting situations. To match the new line PEN, the flash is silver.
Price in the U.S. and Settings Product
Olympus PEN E-P3 with Zoom Lens MSC M. ZUIKO DIGITAL ED 42mm m14-II R f3.5/5.6
Estimated Price: $ 899.99
Olympus PEN E-P3 MSC M. Lens ZUIKO DIGITAL ED f2.8 m17mm
Estimated Price: $ 899.99
Olympus E-P1 PEN Zoom Lens with MSC M. ZUIKO DIGITAL ED 42mm m14-II R f3.5/5.6
Estimated Price yet to be announced
Olympus PEN E-PL3 MSC Zoom Lens with M. ZUIKO DIGITAL ED 42mm m14-II R f3.5/5.6
Estimated Price yet to be announced
Olympus PEN E-PL3 MSC M. Lens ZUIKO DIGITAL ED f2.8 m17mm
Estimated Price yet to be announced
Journalists who wish to learn more, review units and meet the high-resolution images of the new PEN cameras, lenses M. Olympus Zuiko and accessories can access the site from Olympus: http://www.getolympus.com .
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